The Alliance for Western Energy Consumers (AWEC) is a non-profit organization that advocates for the interests of some of the most significant and forward-thinking energy sector employers in the Western region. As an association, they are always exploring new opportunities to better serve their members. Recognizing the potential benefits of a more streamlined and effective online presence, AWEC engaged Rushlight to design a new website that would help communicate their message and reach both new and existing members. The goal was to create an intuitive and engaging digital platform that would allow AWEC to more effectively share information and resources, ultimately strengthening the organization's overall impact and influence in the industry.
The site mockup was intentionally simple, and focused on providing an optimal user experience. Every element of the design was carefully considered to create an informative and visually engaging representation of AWEC's message. Additionally, the website was structured to make it easy for existing members to find the information they need quickly and efficiently. By prioritizing ease of use and accessibility, the new site proposal was designed to enhance the overall experience for members, and further strengthen AWEC's position as a leading voice in the Western energy industry.