brand
web
video
Challenge
The Oregon Metals Initiative (OMI) is a pivotal organization fostering research and collaboration between Oregon universities, local businesses, industry leaders, and government to drive innovation and job creation in the metals industry. However, OMI faced brand stagnation, an outdated website, and a lack of cohesive messaging to effectively convey its impact and attract key stakeholders. The challenge was to modernize the brand while ensuring its technical credibility and advocacy efforts remained strong.
Solution
Rushlight Agency executed a comprehensive rebranding effort, launched a dynamic new website, and developed engaging collateral to support OMI’s public affairs outreach. Our approach focused on three core areas:
Brand Identity
Modernized the OMI logo and visual identity to reflect innovation, research, and industry leadership. Established a consistent brand voice that bridges the gap between engineering expertise and real-world industry impact and job creation. Designed supporting collateral materials to elevate OMI’s advocacy efforts and public outreach.
Web dev & digital strategy
Developed a modern, intuitive website with clear navigation for researchers, industry partners, and policymakers. Created a structured content hierarchy, ensuring visitors could easily access research initiatives, industry partnerships, and funding opportunities. Integrated a visually compelling layout that highlights OMI’s role in fostering collaboration between Oregon’s research universities and industry.
storytelling & advocacy
Produced a case study advocacy video featuring Oregon State University engineering students, showcasing their groundbreaking work and partnerships with local industries. Created public affairs collateral to support OMI’s legislative and funding initiatives, ensuring alignment with broader economic and workforce development goals.
conclusion
By redefining OMI’s brand identity, strengthening its digital presence, and amplifying its advocacy efforts, Rushlight Agency helped ensure that Oregon Metals Initiative remains at the forefront of research, innovation, and policy influence.
