brand
web
social
Challenge
Despite being a community staple for over 50 years, Lake Shore Lanes faced challenges in attracting younger demographics and competing with contemporary entertainment venues. The existing brand identity and website did not effectively communicate the venue's offerings or resonate with potential new customers.
Solution
Rushlight Agency implemented a comprehensive rebranding strategy that encompassed visual identity, website redevelopment, and active SEO efforts.
Brand Identity
We developed the "Community Collage" design approach, blending historic and modern elements to reflect the venue's legacy and vibrant atmosphere. This included creating a new logo, color palette, and design assets that conveyed a sense of nostalgia and fun.
Website development
A user-friendly, visually engaging website was designed to showcase Lake Shore Lanes' services, including bowling, mini-golf, and the newly expanded arcade and entertainment center. The site features intuitive navigation, vibrant imagery, and clear calls to action, enhancing the user experience.
seo strategy
Active search engine optimization was conducted to improve online visibility. This involved keyword optimization, content creation, and local SEO tactics to attract both existing patrons and new visitors searching for entertainment options in the Albany area.
conclusion
The rebranding and digital overhaul led to a significant increase in engagement and patronage. Lake Shore Lanes experienced a notable uptick in website traffic, social media interactions, and on-site visits, particularly among younger demographics. The refreshed brand identity successfully bridged the gap between honoring the venue's history and appealing to contemporary audiences.
This case exemplifies Rushlight Agency's expertise in revitalizing established businesses through strategic branding and digital solutions, ensuring they remain relevant and competitive in today's market.
