Ever wonder why some marketing campaigns that include digital media flow seamlessly from concept to execution, while others are disjointed or fall flat? We believe one answer lies in an approach called “integrated production”. But what the heck is integrated production, and why should you care? Well, it’s a strength of Rushlight’s - so hold on tight and I will explain.

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What is Integrated Production?

In its simplest form, integrated production means having all the essential production capabilities - from creative conceptualization to actual video preproduction planning to shooting and editing - under one roof. Imagine a marketing agency that doesn't just come up with brilliant ideas but also has the in-house expertise to bring those ideas to life, without relying on an outside production company. That's integrated production in a nutshell.

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Why Should You Care?

You might be thinking, "Okay, that sounds neat, but what's in it for me?" Great question! Here's why integrated production should matter to you:

1. Time is Money: With production planning and oversight under one roof, there's no need for endless back-and-forth between different hired vendors. This streamlined approach can significantly cut down on production time.

2. Budget-Friendly: By eliminating the middleman, integrated production often leads to cost savings. Plus, when the creative team understands production realities, they can tailor ideas to fit your budget from the get-go.

3. Seamless Execution: Ever played a game of telephone (sorry Gen-Z, this might go over your head)? That's what can happen when ideas need to be understood and executed by multiple vendors. Integrated production ensures the original vision stays intact throughout the process.

4. Flexibility: Need a last-minute change? With in-house capabilities, pivoting becomes much easier and quicker.

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What Does This Look Like in Practice?

Let's break it down. An agency with integrated production capabilities doesn't just brainstorm your next viral video campaign. At Rushlight we have the producers and directors who know the nitty-gritty of real-world production. We can:

- Hire and manage crew

- Budget and secure the appropriate camera, grip and lighting based on your shoot’s needs

- Secure necessary permits

- Handle location scouting

- Provide necessary production insurance (boring, but crucial!)

- Negotiate with talent agencies

- Oversee the actual shoot

- Oversee (or directly provide) post production editorial services

- ID and work with media traffickers (or place digital ads, directly)

And the best part? These aren't just hired guns. They're part of the team that's been with your project from day one, ensuring that the final product aligns with the initial creative vision.

The Rushlight Recap

Integrated production isn't just a marketing agency term - it's a game-changer in the world of marketing. By bringing all aspects of production in-house, agencies can offer clients a more efficient, cost-effective, and cohesive marketing experience. It's about creating a smooth journey from the spark of an idea to the final cut of a video.

So, the next time you're considering a marketing campaign, especially one involving digital media video production, ask about integrated production capabilities. It might just be the secret ingredient that takes your marketing from good to great!

Now, go forth, collaborate, and create!

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