What the heck is color theory and why should you care? A thoughtful approach to color is an important element in the world of film, digital media, and traditional television commercials. A specific color palate has the power to evoke emotions and convey messages without using words. That's where color theory comes into play: it's the science of how colors interact with each other and how they affect human emotions and behavior.

In its simplest form, filmmakers and advertisers create different moods and emotions in their audience by using different combinations of colors. For example, warm colors like red and yellow can create a sense of excitement and energy, while cool colors like blue, light pink and green can create a calming effect. Additionally, different shades and tones of the same color can also convey different emotions. For instance, a bright red can signify passion and danger, while a darker shade can imply elegance and sophistication.

Color theory is also used to create contrast and depth in a scene. Creators often use complementary colors, such as blue and orange (the Marvel universe is known for a lot of teal and orange color grades in their films) or red and green, to make their images pop and stand out. Similarly, advertisers use contrasting colors to draw attention to their products and create a memorable visual experience. There is also an entire approach to wardrobe and makeup, and how color plays into reinforcing each character’s unique traits. But that probably needs to be its own blog entry.

So, a quick Rushlight recap: Color theory is a crucial aspect of film, digital media (and that can and should also include websites), and television commercials. It’s not really an overstatement to say that a thoughtful approach and application of color theory will increase the success of a project. By understanding the science behind color, filmmakers and advertisers can create compelling visuals that engage and resonate with their audience. Whether it's a thrilling action scene or a heartwarming advertisement, color theory is an essential tool in a creative’s toolbox.

Now, get out there and get your colors in order! 🙂

‍