Brand
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Challenge
Musicians around the world cherish their instruments, but traditional cleaning products often contain harsh chemicals that can be harmful to both the environment and delicate instrument finishes. Earth’n Harmony set out to create an eco-friendly, high-performance cleaning solution that would resonate with environmentally-conscious musicians while ensuring top-tier instrument care. The challenge was to build a strong, mission-driven brand identity, create an engaging digital presence, and effectively communicate the product’s benefits and environmental impact to its target audience.
Solution
Rushlight Agency partnered with Earth’n Harmony to develop a comprehensive brand strategy, design compelling packaging and digital assets, and craft a website that embodies the brand’s ethos while driving engagement and sales.
Brand Identity & Packaging
Developed a clean, professional logo that bridges the music and sustainability themes. Created a thoughtful packaging design, ensuring clear readability and an intuitive layout for right-handed users. Designed a visually striking and informative label system, highlighting key product attributes such as USDA BioPreferred, Plant-Based Organic, Alcohol-Free, and Made in the USA.
Messaging & Strategy
Crafted a compelling tagline: "Protect the Earth. It’s the Only Planet with Music." Developed persuasive product messaging, emphasizing its proprietary plant-based formula, effectiveness on a variety of instrument finishes, and third-party efficacy testing. Highlighted Earth’n Harmony’s commitment to music education through an educators’ discount program and a scholarship fund for aspiring musicians.
Conclusion
Earth’n Harmony is more than a product—it’s a movement towards sustainable musicianship. Through strategic branding, and thoughtful design, the Rushlight Agency helped establish a new Earth’n Harmony brand. By successfully bridging the gap between environmental responsibility and high-quality instrument maintenance, the brand is set to make a lasting impact on musicians and the planet alike.
